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Web design and lead conversion tips for overseas estate agents and property developers.
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If you’re selling a dream, you need great images. A beautiful photograph can make the difference between persuading a web visitor to make an enquiry, or having them click away to the competition. Sharp, crisp visuals are essential for lead generation.
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Ugly websites that work
As gold-medallist Sally Gunnell may once have said, if you’re ugly, you try harder. It’s not universally true but there’s lots of evidence that this lesson can be applied to property portals. The most effective websites for lead generation aren’t always the best looking.
10 tools to help you improve your website rankings
There are thousands of tools on the web claiming to help you improve your search engine rankings. Most of them add little value and you end up with reams of data you don’t know what to do with. Here are ten of the best tools and resources that make life easier for you to stay ahead of the competition.
Designing your property website for Google
The principles of great web design and effective search engine optimisation can often conflict. A well-designed property website is clean and uncluttered and will use imagery to inspire potential buyers to take action.
The rise and rise of online video
With over 88% of all UK internet connections now running broadband, the number of consumers able to enjoy online video has never been greater. The major British broadcasters are betting big that consumers will want to watch videos online in ever greater numbers.
Top 10 web design tips
A good website will inspire your audience and position you as an authority in your chosen niche. It will save you thousands on Google Adwords because users will convert at higher rates...
SEO & Web design - OPP Live Presentation
Ashley presented at OPP Live on 5th December 2007 on designing usable and visible websites that convert to lead. The presentation uses the example of an estate agent working in Marbella, Spain to illustrate key concepts. To see the agenda and to download the presentation please click here